College Case Essay Example for Free

College Case Essay As I near the end of my senior year, I reflect on the events of my life that have molded me into the person I am today. In 2005 my parent’s divorced several weeks after their 13 year anniversary. Only 10 years old at the time, I understood that I had the responsibility to set the example as the eldest child of two younger brothers. Although this was a challenging time for my brothers, being so young and confused, the three of us overcame it together. For a year it was tough to grasp the thought of our parent’s divorce, but we managed to make the best of it from then on. I lived primarily with my mother because of the location and convenience of my school. My brothers lived with my father about 45 minutes away. In the beginning of my 8th grade year in 2008, my mother remarried to a man named Chance, who she had only known for two months. Living with her for 3 years prior, I continued to through her new marriage. My bed was now the living room couch, and privacy was no longer an option. My freshman year was great. I had amazing friends and my grades were exceptional. It was during my sophomore year that things slowly seemed to fall apart. My grades declined, school attendance was unsteady, and socially I drifted from friends and teachers. At times my classmates would wonder why I’d miss so much school or why I couldn’t seem to focus during class. â€Å"I’m just tired,† I always said. â€Å"Don’t worry about me.† On the night of February 12, 2011 I received a call from my mother while staying the weekend at my father’s home in south Kona. Her voice shaky, she stuttered to ask the question I dreaded for 3 years. â€Å"Did Chance ever hurt you?† I said no as she repeated the question once again. â€Å"No† I said. She asked again, except this time she asked, â€Å"Do you promise on your sister?† My sister died of turner syndrom e in 1999. â€Å"I can’t do that mom,† I said, anticipating the consequences of my confession. What happened after that phone call was heart breaking. My very own mother refused to believe what I had told her. She even had the audacity to tell my family there was no way her husband could have done such things and refused to divorce him. From that night forward I lived with my father permanently. Three months after the disclosure I met with a detective in Kona, whom would investigate my case closely. My junior year was beginning and school became an obvious challenge. I continued to stay out of contact with my mother and her husband Chance. I received the support of my family, as well as my school counselor, who became well aware of my situation. It was the end of my junior year now and my mother still did not believe me. August 13, 2012 was my trial date at the Kealakekua courthouse. To my surprise, my mother was in the waiting room. I was very nervous, but knew that sticking to the truth of my story was the right thing to do. My family waited as I entered the courthouse. My prosecuting attorney did her best to prepare me for this day, knowing the difficulty of the process. I did what I had to do, and my parents and nana watched wide eyed as I exited the room. They rushed to my attorney and I awaiting an answer, as she said â€Å"we did it, it’s a true bill.† I was overwhelmed with relief, as I looked to my crying mother. She hugged me, and said â€Å"I’m sorry† as we departed. I knew that wouldn’t be the end of it. There would be more upcoming court dates to settle the sentence during my senior year. For about 3 years a household member was silently abusing me, but I finally found the courage to say something. I found strength in sticking to the truth of my story and never letting disbelievers tell me there will be no justice. From that day forward I promised myself that I would continue to pick myself up, never soaking in self-pity, and achieving my goals. I look back on these events with gratitude, knowing that because of what has happened to me, I will be able to help young, victimized girls by reaching out with open arms and guiding them through their hardships. I am humbled by these experiences and know that I have a purpose in this world to provide support throughout the community. I strive to live life through these values, as my perspective on life has brought me to realize the utmost importance of doing what is right. Sexual, physical, verbal, and all other forms of abuse are unacceptable and inhumane; however there can be justice if one is willing to fight for it. I am Leila-Marie Wong, proof that through strength and perseverance all can be endured.

Volcanism of Long Valley, California: The Bishop Tuff Eruption Essay

Volcanism of Long Valley, California: The Bishop Tuff Eruption The west coast of North America has been tectonically and volcanically active for billions of years. The Sierra Nevada Mountains in eastern California were born of volcanoes, and magma has been erupting in the Long Valley to the east of the mountains for over three million years (Bailey, et. al., 1989). However, the climactic eruption of the region occurred relatively recently in the region's geologic history. About 760,000 years ago, a huge explosion of magma warped the Eastern Sierra into the landscape that exists today. The eruption depleted a massive magma chamber below the earth's surface so that the ceiling of the chamber imploded, forming what is now known as the Long Valley caldera. The caldera is at the eastern base of the Sierra Nevada Mountains, about 50 km northwest of the town of Bishop, and 30 km south of Mono Lake (Bailey, 1976). The ejecta from the eruption moved over land and through the air: the ash that fired out of the volcano was blown as far east as Nebraska in a huge, dark cloud of plinian ash. A nuee ardente billowed over the rim of the volcano and spread lava to the south, east and north, forming a volcanic outcrop now called the Bishop Tuff. Today, an expanding resurgent dome in the center of the depression indicates current magmatic activity beneath the caldera, and earthquake swarms in the last 25 years could also be linked to subsurface magma movement. Clearly, the Long Valley caldera is not dormant, so understanding the eruption that formed the caldera and surrounding features is essential to assessing the region's current and, more importantly, possible future activity. Volcanic activity existed prior to the Bishop Tuf... ...A. and David P. Hill. Magmatic Unrest at Long Valley Caldera, California, 1980-1990. The Long Valley Caldera, Mammoth Lakes, and Owens Valley Region; Mono County, California. Joan Baldwin, et. al, editors. South Coast Geological Society. Annual Field Trip Guide Book. No 27. Sept 1999. Francis, Peter. Volcanoes: A Planetary Perspective. Clarendon Press, New York. 1992. pg. 292-4. Hildreth, Wes and Gail A. Mahood. Ring-fracture eruption of the Bishop Tuff." Geological Society of America Bulletin. v. 97. p. 396-403. April 1986. Lipshie, Stephen R. Geologic Guidebook to the Long Valley-Mono Craters Region of Eastern California. Second Edition. South Coast Geological Society. Santa Ana. 2001. Sheridan, Michael F. Fuarmolic Mounds and Ridges of the Bishop Tuff, California.Geological Society of America Bulletin. v. 81. March 1970. pg 851-868

Case Study Homework: Pepsi-Lipton Brisk Essay

Questions: 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media What are the costs? In this case, since the budget is limited, the viral ads are more doable for Brisk. The benefits of TV ads: * Broader audience TV has better mass appeal than other forms of advertising for a number of reasons. Some watch the TV to stay abreast with the latest financial information, while others simply enjoy viewing comedy shows, dramas, sport shows and news. This is a great way to advertise your goods and products as it reaches a wider audience from different backgrounds. * It is intrusive While some consider intrusiveness as harmful, but for those involved in advertising it’s a great opportunity to reach the target audience. Although some viewers may be offended by many commercials, many will never miss their show after the commercial. Therefore, this allows you to reach a wider audience. * A variety of communication techniques Radio advertisers are only able to appeal to those who have their senses of hearing. On the other hand, television uses both senses of vision and hearing. Appealing to the audience of both senses can help to reinforce your campaign. For instance, a price is spoken on radio and then made better on television . * Better viewing time According to recent statistics, the average person watches TV for almost an hour every day, which is far more than one spends reading the magazine or  listening to radio. Unlike radio, TV viewers enjoy a variety of commercials without interruption whatsoever, thus it is a great way to reach the target audience. Even though advertising is a flexible form of advertisement, it is slightly expensive than other advertising methods such as the radio. The benefits of Viral ads: * Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time. * Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore. * Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced. * High and rapid response rate. Since viral marketing reaches a good number of the business’ target market, there is also a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the business will receive which is what most web owners want. 2. How are ways in which target consumers view ads in each media different? Which differences matter most to the protagonists? Can these consumer behaviors be factored into a single measure that helps the protagonists compare the benefits of each media? TV consumers view ads increasingly savvy at turning out TV ads, 50% of them skipped through most of the ads. Online consumers are interested in this new way of ad and only 29% of them skipped the online video ads. This figure alone cannot become the single measure that helps the protagonists compare the benefits of each media because many other factors  influence the outcome of these media. 3. Which of the four ad concepts should Mary Barnard and Marisol Tamaro choose? What elements matter? The forth concept should be taken.  The celebrity endorsement is the key to success. The forth concept star black and white Claymation versions of popular celebrities or characters. The storytelling is the key in the online ads. The forth tell a well-known story and that’s guarantee for expending and sharing. 4. What does Mekanism mean by engagement? How do they attempt to increase engagement with the brand using viral ads? The engagement refers to the viewers and the ones who share the online ad video. They have two main ways to increase engagement: Storytelling and syndicating video online. Optional Readings * BMW vs. Audi: The Best Media Plan on Four Wheels? http://adage.com/article/mediaworks/advertising-bmw-audi-media-plan/145990/ * How Little Brands Land Big Bang for their Buck http://adage.com/article/news/brands-land-big-bang-buck/230850/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage * The Rush to Digital http://adage.com/article/small-agency-diary/digital-ad-strategy-lead-lower-brand-awareness/231800/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage * Nielsen Offers Cross-Platform Ratings http://mediadecoder.blogs.nytimes.com/2012/03/18/new-nielsen-ratings-to-measure-tv-and-online-ads-together/?scp=1&sq=Nielsen%20Cross%20platform&st=Search

The Exposure of Feminist Critique in 19th Century...

Resistance is the action of fighting back against an unwanted force that may be deemed oppressive in ones life. It is created for different causes and comes in many forms; it may be made verbal, explicit, implicit, physical, and even made humorous or satirical. Charlotte Brontà «, a 19th century Victorian feminist wrote her novel Jane Eyre as a means of exposing the confining environments, shameful lack of education, and pitiful dependence upon male relatives for survival (Brackett, 2000). Charlotte Brontà « used literature as a means of feminist cultural resistance by identifying the underlying factors of how the Victorian ideologies, gender and social construction of that time was limiting, and brings to light barriers that faced women in†¦show more content†¦Jane is taught at a young age to look down on people not of her caste, and to oppress them the same way that she herself is oppressed as a female orphan. Though Jane is not influenced directly by social status at all times, it is still a constant factor which Brontà « makes evident. In Victorian England, a female must either be born or married into her social class, and this is what defines her. The character of Jane served to undercut the popular female stereotypes of fiction: the angel of the house, the invalid, or the whore (Brackett, 2000). Brontà « creates Jane as her own force, in which she is neither the angel, invalid or whore, but a young lady who is intelligent and has pride and dignity. In this Victorian society, her unsubmissiveness and independence is her social fault, which Brontà « pokes fun at (Brackett, 2000). Male Victorian writers cast women during this time as social, finagling creatures whose goals are to obtain as many friends as possible and throw the most elaborate parties. Brontà « opposes this by creating Jane as an opposite of these â€Å"defining† characteristics, by making Jane a female who could are less about how many people adore her, a female who w ould actually enjoy a life with few companions. As mentioned before, Jane’s sense of dignity is evident. As Jane became Rochester’s governess, she is faced with the