College Case Essay Example for Free

College Case Essay As I near the end of my senior year, I reflect on the events of my life that have molded me into the person I am today. In 2005 my parent’s divorced several weeks after their 13 year anniversary. Only 10 years old at the time, I understood that I had the responsibility to set the example as the eldest child of two younger brothers. Although this was a challenging time for my brothers, being so young and confused, the three of us overcame it together. For a year it was tough to grasp the thought of our parent’s divorce, but we managed to make the best of it from then on. I lived primarily with my mother because of the location and convenience of my school. My brothers lived with my father about 45 minutes away. In the beginning of my 8th grade year in 2008, my mother remarried to a man named Chance, who she had only known for two months. Living with her for 3 years prior, I continued to through her new marriage. My bed was now the living room couch, and privacy was no longer an option. My freshman year was great. I had amazing friends and my grades were exceptional. It was during my sophomore year that things slowly seemed to fall apart. My grades declined, school attendance was unsteady, and socially I drifted from friends and teachers. At times my classmates would wonder why I’d miss so much school or why I couldn’t seem to focus during class. â€Å"I’m just tired,† I always said. â€Å"Don’t worry about me.† On the night of February 12, 2011 I received a call from my mother while staying the weekend at my father’s home in south Kona. Her voice shaky, she stuttered to ask the question I dreaded for 3 years. â€Å"Did Chance ever hurt you?† I said no as she repeated the question once again. â€Å"No† I said. She asked again, except this time she asked, â€Å"Do you promise on your sister?† My sister died of turner syndrom e in 1999. â€Å"I can’t do that mom,† I said, anticipating the consequences of my confession. What happened after that phone call was heart breaking. My very own mother refused to believe what I had told her. She even had the audacity to tell my family there was no way her husband could have done such things and refused to divorce him. From that night forward I lived with my father permanently. Three months after the disclosure I met with a detective in Kona, whom would investigate my case closely. My junior year was beginning and school became an obvious challenge. I continued to stay out of contact with my mother and her husband Chance. I received the support of my family, as well as my school counselor, who became well aware of my situation. It was the end of my junior year now and my mother still did not believe me. August 13, 2012 was my trial date at the Kealakekua courthouse. To my surprise, my mother was in the waiting room. I was very nervous, but knew that sticking to the truth of my story was the right thing to do. My family waited as I entered the courthouse. My prosecuting attorney did her best to prepare me for this day, knowing the difficulty of the process. I did what I had to do, and my parents and nana watched wide eyed as I exited the room. They rushed to my attorney and I awaiting an answer, as she said â€Å"we did it, it’s a true bill.† I was overwhelmed with relief, as I looked to my crying mother. She hugged me, and said â€Å"I’m sorry† as we departed. I knew that wouldn’t be the end of it. There would be more upcoming court dates to settle the sentence during my senior year. For about 3 years a household member was silently abusing me, but I finally found the courage to say something. I found strength in sticking to the truth of my story and never letting disbelievers tell me there will be no justice. From that day forward I promised myself that I would continue to pick myself up, never soaking in self-pity, and achieving my goals. I look back on these events with gratitude, knowing that because of what has happened to me, I will be able to help young, victimized girls by reaching out with open arms and guiding them through their hardships. I am humbled by these experiences and know that I have a purpose in this world to provide support throughout the community. I strive to live life through these values, as my perspective on life has brought me to realize the utmost importance of doing what is right. Sexual, physical, verbal, and all other forms of abuse are unacceptable and inhumane; however there can be justice if one is willing to fight for it. I am Leila-Marie Wong, proof that through strength and perseverance all can be endured.

Volcanism of Long Valley, California: The Bishop Tuff Eruption Essay

Volcanism of Long Valley, California: The Bishop Tuff Eruption The west coast of North America has been tectonically and volcanically active for billions of years. The Sierra Nevada Mountains in eastern California were born of volcanoes, and magma has been erupting in the Long Valley to the east of the mountains for over three million years (Bailey, et. al., 1989). However, the climactic eruption of the region occurred relatively recently in the region's geologic history. About 760,000 years ago, a huge explosion of magma warped the Eastern Sierra into the landscape that exists today. The eruption depleted a massive magma chamber below the earth's surface so that the ceiling of the chamber imploded, forming what is now known as the Long Valley caldera. The caldera is at the eastern base of the Sierra Nevada Mountains, about 50 km northwest of the town of Bishop, and 30 km south of Mono Lake (Bailey, 1976). The ejecta from the eruption moved over land and through the air: the ash that fired out of the volcano was blown as far east as Nebraska in a huge, dark cloud of plinian ash. A nuee ardente billowed over the rim of the volcano and spread lava to the south, east and north, forming a volcanic outcrop now called the Bishop Tuff. Today, an expanding resurgent dome in the center of the depression indicates current magmatic activity beneath the caldera, and earthquake swarms in the last 25 years could also be linked to subsurface magma movement. Clearly, the Long Valley caldera is not dormant, so understanding the eruption that formed the caldera and surrounding features is essential to assessing the region's current and, more importantly, possible future activity. Volcanic activity existed prior to the Bishop Tuf... ...A. and David P. Hill. Magmatic Unrest at Long Valley Caldera, California, 1980-1990. The Long Valley Caldera, Mammoth Lakes, and Owens Valley Region; Mono County, California. Joan Baldwin, et. al, editors. South Coast Geological Society. Annual Field Trip Guide Book. No 27. Sept 1999. Francis, Peter. Volcanoes: A Planetary Perspective. Clarendon Press, New York. 1992. pg. 292-4. Hildreth, Wes and Gail A. Mahood. Ring-fracture eruption of the Bishop Tuff." Geological Society of America Bulletin. v. 97. p. 396-403. April 1986. Lipshie, Stephen R. Geologic Guidebook to the Long Valley-Mono Craters Region of Eastern California. Second Edition. South Coast Geological Society. Santa Ana. 2001. Sheridan, Michael F. Fuarmolic Mounds and Ridges of the Bishop Tuff, California.Geological Society of America Bulletin. v. 81. March 1970. pg 851-868

Case Study Homework: Pepsi-Lipton Brisk Essay

Questions: 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media What are the costs? In this case, since the budget is limited, the viral ads are more doable for Brisk. The benefits of TV ads: * Broader audience TV has better mass appeal than other forms of advertising for a number of reasons. Some watch the TV to stay abreast with the latest financial information, while others simply enjoy viewing comedy shows, dramas, sport shows and news. This is a great way to advertise your goods and products as it reaches a wider audience from different backgrounds. * It is intrusive While some consider intrusiveness as harmful, but for those involved in advertising it’s a great opportunity to reach the target audience. Although some viewers may be offended by many commercials, many will never miss their show after the commercial. Therefore, this allows you to reach a wider audience. * A variety of communication techniques Radio advertisers are only able to appeal to those who have their senses of hearing. On the other hand, television uses both senses of vision and hearing. Appealing to the audience of both senses can help to reinforce your campaign. For instance, a price is spoken on radio and then made better on television . * Better viewing time According to recent statistics, the average person watches TV for almost an hour every day, which is far more than one spends reading the magazine or  listening to radio. Unlike radio, TV viewers enjoy a variety of commercials without interruption whatsoever, thus it is a great way to reach the target audience. Even though advertising is a flexible form of advertisement, it is slightly expensive than other advertising methods such as the radio. The benefits of Viral ads: * Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time. * Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore. * Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced. * High and rapid response rate. Since viral marketing reaches a good number of the business’ target market, there is also a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the business will receive which is what most web owners want. 2. How are ways in which target consumers view ads in each media different? Which differences matter most to the protagonists? Can these consumer behaviors be factored into a single measure that helps the protagonists compare the benefits of each media? TV consumers view ads increasingly savvy at turning out TV ads, 50% of them skipped through most of the ads. Online consumers are interested in this new way of ad and only 29% of them skipped the online video ads. This figure alone cannot become the single measure that helps the protagonists compare the benefits of each media because many other factors  influence the outcome of these media. 3. Which of the four ad concepts should Mary Barnard and Marisol Tamaro choose? What elements matter? The forth concept should be taken.  The celebrity endorsement is the key to success. The forth concept star black and white Claymation versions of popular celebrities or characters. The storytelling is the key in the online ads. The forth tell a well-known story and that’s guarantee for expending and sharing. 4. What does Mekanism mean by engagement? How do they attempt to increase engagement with the brand using viral ads? The engagement refers to the viewers and the ones who share the online ad video. They have two main ways to increase engagement: Storytelling and syndicating video online. Optional Readings * BMW vs. Audi: The Best Media Plan on Four Wheels? http://adage.com/article/mediaworks/advertising-bmw-audi-media-plan/145990/ * How Little Brands Land Big Bang for their Buck http://adage.com/article/news/brands-land-big-bang-buck/230850/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage * The Rush to Digital http://adage.com/article/small-agency-diary/digital-ad-strategy-lead-lower-brand-awareness/231800/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage * Nielsen Offers Cross-Platform Ratings http://mediadecoder.blogs.nytimes.com/2012/03/18/new-nielsen-ratings-to-measure-tv-and-online-ads-together/?scp=1&sq=Nielsen%20Cross%20platform&st=Search

The Exposure of Feminist Critique in 19th Century...

Resistance is the action of fighting back against an unwanted force that may be deemed oppressive in ones life. It is created for different causes and comes in many forms; it may be made verbal, explicit, implicit, physical, and even made humorous or satirical. Charlotte Brontà «, a 19th century Victorian feminist wrote her novel Jane Eyre as a means of exposing the confining environments, shameful lack of education, and pitiful dependence upon male relatives for survival (Brackett, 2000). Charlotte Brontà « used literature as a means of feminist cultural resistance by identifying the underlying factors of how the Victorian ideologies, gender and social construction of that time was limiting, and brings to light barriers that faced women in†¦show more content†¦Jane is taught at a young age to look down on people not of her caste, and to oppress them the same way that she herself is oppressed as a female orphan. Though Jane is not influenced directly by social status at all times, it is still a constant factor which Brontà « makes evident. In Victorian England, a female must either be born or married into her social class, and this is what defines her. The character of Jane served to undercut the popular female stereotypes of fiction: the angel of the house, the invalid, or the whore (Brackett, 2000). Brontà « creates Jane as her own force, in which she is neither the angel, invalid or whore, but a young lady who is intelligent and has pride and dignity. In this Victorian society, her unsubmissiveness and independence is her social fault, which Brontà « pokes fun at (Brackett, 2000). Male Victorian writers cast women during this time as social, finagling creatures whose goals are to obtain as many friends as possible and throw the most elaborate parties. Brontà « opposes this by creating Jane as an opposite of these â€Å"defining† characteristics, by making Jane a female who could are less about how many people adore her, a female who w ould actually enjoy a life with few companions. As mentioned before, Jane’s sense of dignity is evident. As Jane became Rochester’s governess, she is faced with the

Rujm el-Hiri (Golan Heights) - Ancient Observatory

Rujm el-Hiri (also called Rogem Hiri or Gilgal Rephaim) is the largest ancient megalithic monument in the near east, located 10 miles (16 kilometers) east of the Sea of Galilee in the western part of the historic Bashan plain of the Golan Heights (a contested area claimed by both Syria and Israel). Located at 2,689 feet (515 meters) above sea level, Rujm el-Hiri is believed to have functioned at least partially as an astronomical observatory. Key Takeaways: Rujm el-Hiri Ruhm el-Hiri is the largest megalithic monument in the Near East, a site built of some 40,000 tons of basalt rock arranged in concentric circles which once stood up to 8 feet high.  Once thought to have been built during the Bronze Age, recent studies suggest the monument must have been built during the Chalcolithic period, about 3500 BCE.  Ã‚  Although the redating means that the original astronomical suggestions would not have worked, new studies have found new alignments that would have enabled tracking of the solstice.   Built and used during the late Chalcolithic and Early Bronze Age between 5,500–5,000 years ago, Rujm el-Hiri is made of an estimated 40,000 tons of uncut black volcanic basalt fieldstones piled and wedged into between five and nine concentric rings (depending on how you count them), reaching to 3–8 ft (1 to 2.5 m) high. Nine Rings at Rujm el-Hiri The site consists of a central cairn with a set of concentric rings encircling it. The outermost, largest ring (Wall 1) measures 475 ft (145 m) east-west and 500 ft (155 m) north-south. This wall measures consistently between 10.5–10.8 ft (3.2–3.3 m) thick, and in places stands up to 2 m (6 ft) in height. Two openings into the ring are currently blocked by fallen boulders: the northeastern measures some 95 ft ( 29 m) wide; the southeastern opening measures 85 ft (26 m). Not all of the internal rings are complete; some of them are more oval than Wall 1, and in particular, Wall 3 has a pronounced bulge to the south. Some of the rings are connected by a series of 36 spoke-like walls, which make up chambers, and seem to be randomly spaced. At the center of the innermost ring is a cairn protecting a burial; the cairn and burial came after the initial construction of the rings by perhaps as long as 1,500 years. The central cairn is an irregular stone heap measuring some 65–80 ft (20–25 m) in diameter and 15–16 ft (4.5–5 m) in height. About and around it is a stack of small to medium sized-stones constructed like a shell around the central cairn. When intact, the appearance of the cairn would have been a stepped, truncated cone. Dating the Site Very few artifacts have been recovered from Rujm el-Hiri—limited to pottery fragments from the surface—and the harsh local environment has resulted in the lack of suitable organic materials recovered for radiocarbon dating. Based on the few artifacts recovered at the site, the excavators suggested that the rings were built during the Early Bronze Age, of the 3rd millennium BCE; the cairn was built during the late Bronze Age of the late 2nd millennium. The huge structure (and a series of dolmens nearby) may be the origin of the myths of the ancient race of giants, mentioned in the Old Testament of the Judeo-Christian bible as led by Og, King of the Bashan. Archaeologist Yonathan Mizrachi and archaeoastronomer Anthony Aveni, studying the structure since the late 1980s, suggested that the possible interpretation: a celestial observatory. Summer Solstice at Rujm el Hiri Late 1990s research by Aveni and Mizrachi noted that the entranceway to the center opened on the sunrise of the summer solstice. Other notches in the walls indicate the spring and fall equinoxes. Excavations into the walled chambers did not recover artifacts indicating that the rooms were ever used either for storage or residence. Calculations of when the astronomical alignments would have matched stars support the dating of the rings at having been built at about 3000 BCE /- 250 years. Aveni and Mizrachi believed that the walls at Rujm el-Hiri pointed to star-risings for the period and may have been predictors of the rainy season, a crucial bit of information for the sheepherders of the Bashan plain in 3000 BCE. Redating Rujm el-Hiri and Realigning the Astronomy More recent and extensive studies were carried on at the site in the 21st century and reported by Michael Freikman and Naomi Porat. These investigations, which included a landscape survey of sites and features within 5 km of the site identified a dense Chalcolithic occupation of some 2,000 people in 50 settlements. At the time, there was a crescent-shaped row of large houses surrounding Rujm el-Hiri, but none were within the immediate vicinity of the monument. Optically-Stimulated  Luminescence dating (OSL) supports the new date, with dates falling between the mid-3rd to early 4th millennium BCE. The new dates mean that the astronomical alignments identified by Aveni and Mizrachi no longer work (because of the suns progression), Freikman and Porathave discovered a small irregularly shaped opening in the wall of the central cairn that on the solstice would have allowed the suns rays to enter and strike the large flat stone at the entrance of the central chamber. Frieikman and Porat also suggest that one focus of the site was on the dormant volcano visible to spectators looking through the northwest gate. The team suggests that the original construction may predate the end of the fifth millennium BCE. Sources Aveni, Anthony, and Yonathan Mizrachi. The Geometry and Astronomy of Rujm El-Hiri, a Megalithic Site in the Southern Levant. Journal of Field Archaeology 25.4 (1998): 475–96. Print.Freikman, Michael, and Naomi Porat. Rujm El-Hiri: The Monument in the Landscape. Tel Aviv 44.1 (2017): 14–39. Print.Mizrachi, Yonathan, et al. The 1988–1991 Excavations at Rogem Hiri, Golan Heights. Israel Exploration Journal 46.3/4 (1996): 167–95. Print.Neumann, Frank, et al. Holocene Vegetation and Climate History of the Northern Golan Heights (Near East). Vegetation History and Archaeobotany 16.4 (2007): 329–46. Print.Polcaro, A., and V.F. Polcaro. Man and Sky: Problems and Methods of Archaeoastronomy. Archeologia e Calcolatori 20 (2009): 223–45. Print.Zohar, Mattanyah. Rogem Hiri: A Megalithic Monument in the Golan. Israel Exploration Journal 39.1/2 (1989): 18–31. Print.

Introduction . The Assaultive Behavior Displayed By...

Introduction The assaultive behavior displayed by psychiatric individuals in patient care settings has become a serious healthcare concern. Current research shows that the most common adverse event among hospitalized psychiatric patients is physical assault or fighting. â€Å"Thousands of assaults occur in American hospitals each year, including psychiatric units and emergency rooms, resulting in the labeling of such workplaces by some as occupationally hazardous† (Rueve Welton, 2008). This has led to increased cost of providing healthcare Services derived from additional diagnostic tests for injuries, treatment, destruction of facility property, and injury to staff and other individuals. Background Patient assault is the most commonly†¦show more content†¦When a patient-to-patient assault occurs, staff members are often stressed from fear of reprimand for lack of adequate observation (Luckhoff, et al.2013). This may lead to high turnover rates which further create understaffed units resulting in unsafe patient care ratios and demoralized staff. (Luckhoff, et al.2013). Furthermore, assault brings an increased chance of injuries which may lead to compromised health and even permanent disability. Taking these problems into account, it is evident that assault among patients can negatively impact the provision of healthcare services and management of care provided (Luckhoff, et al.2012). Significance The consequences of assault on patients can severely destabilize optimal well-being. According to the Occupational Safety and Health Administration (OSHA), in 2013, reported that the Bureau of Labor Statistics indicates that â€Å"psychiatric aides experienced the highest rate of violent injuries that resulted in days away from work, at approximately 590 injuries per 10,000 full-time employees. This rate is more than 10 times higher than the next group, nursing assistants, who experienced about 55 such injuries per 10,000 full-time employees. Registered nurses experienced about 14 violent injuries resulting in days away from work per 10,000 full-time employees†. OSHA (2013) recommends â€Å"A workplace violence prevention program can also fit effectively into a broader safety and health management system, and it can help

Marketing Marketing Analysis on Facebook Inc.

Question Facebook Inc is a global online social network that has about one billion member accounts. However the organisation is less than 10 years old. Despite intense media excitement when Facebook listed as a public company in May 2012, the share price has bobbed around quite a bit since. Many business analysts are beginning to question the companys long-term viability because it is difficult to discern a coherent business strategy. Your task in this case analysis is to answer two questions by critically analysing Facebooks history, resources and market situation. Please do not just describe events, although you should read Facebooks history to understand the background to your analysis. You should use the principles and concepts that you have learned throughout the unit to answer the following three questions: (1) What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course. (2) What marketing options can you describe for Facebook if it wishes to remain a successful organisation throughout the next decade? Answer this question based on the circumstances that exist in 2014 and your best forecasts of relevant future industry factors. Answer Introduction Social Media has evolved as the modern resource in the hands of the common man belonging to the digital age, to keep in touch with his near and dear ones. This medium of interaction has grabbed lot of popularity all around the world, all due to its convenient and free of cost social interaction which has enabled to its end users to keep in touch with their friends across globe on a continuous basis. Face book Inc. provides one such user friendly and convenient social media platform, to its one billion users that enable easy real time interaction between all the related social groups and friends at no additional costs than setting up an internet connection. The users of the Face book services have to create their respective profiles on the social media site face book, by posting few of the mandatory information. The viral nature of the social media has the capability of spreading out real time social information within the users own network. Further, the individuals reading the users post also have the option of sharing the information ahead to their group of friends. Thus, any information posted by the user reaches the other people in his network within a fraction of seconds. This sharing of social information is the key concept that keeps several of the face book users hooked to this platform. Background to the Company Face book was launched in the year 2004 by its founder Mark Zukerberg that initially offered social networking service to a close group of Harvard University students. Currently the company has one billion registered users availing virtual social networking facilities through this website. The company handles large volume of social data posted by its users and maintains strict compliance with its privacy policies that supports its user base. The company became publicly listed on the stock markets in the year 2012 and launched its Initial Public offering in February 2012. The stock of this company received tremendous response from the public that reached its peak market capitalization of dollar 104 billion within three months of public offering. In the year 2012, the companys CEO was ranked in the top 10 worlds billionaires. The core webpage of Face book offers simple and user friendly content to its users. The users having no technical knowledge or web knowledge are also in position to easily adapt to the amazingly simple user interface of this website. The company as of today highly influences on personal and social relationships in context to the web behavior of its registered users. The companys marketing and branding strategies of attracting more and more registered users are thus revolved around the web behavior of the people. Personal Branding is a very prominent factor that has helped sustain the popularity of the Face book platform, allowing its users to constantly stay in touch with their relatives, friends and acquaintances located in any part of the globe (Whadcock, 2010).The Face books business has grown tremendously in the recent past. The Revenues of this company have surged by approximately 60 percent in the last nine months and the companys spokes personnel expect this impressive growth to continue in the near future. Apart from its core website, the company has other additional platforms that make it a market leader in the virtual social networ king business. These additional platforms include Instagram, WhatsApp, Messenger and Search applications. Marketing Analysis The Marketing strategy implemented by the company Face book Inc., have always been closely associated with the attraction of maximum customers and keeping the customers regularly hooked to the website. This strategy was intended to achieve instantaneous popularity to the website and that would be reflected in the companys bottom line. The company face book Inc. had never invested in any of the heavy promotional activities. The company was an instant hit since its inception and had never designed any major ad campaigns. The sheer business model of allowing personal branding on a virtual media helped the user base growth for face book (Jurevicius, 2013). (1)The Nature of Face books Marketing Strategy or Strategies since it beganLet us understand the key Marketing Strategies adopted by face book since its inception in the year 2004-(a) Word of Mouth PromotionThe publicity of the social networking site Face book, was mainly on account of tremendous word of mouth publicity by the existing users of the Face book that raved to their acquaintances and close friends about the features and usability of this site.(b) Publicity in the MediaThis is one of the prominent marketing activities and one of the most applied strategies by Face book since it began operations. The huge media coverage given to the innovator business model Face book helped a lot in the companys promotion. The Company face book also intently shared its success story through a huge number of television interviews and print media articles. (c) Third Party Promotions (through advertisers) we will take example of KIA campaign to explain how face book marketed its presence in a ssociation with third party advertisers. KIA motors, a Korean company had launched I Like campaign in association with face book. This campaign was indeed to strengthen the brand image of KIA motors and build an emotional relationship with public through the Fan Page of Face book (Klein, 2014).(d)Introduction of real time social online gaming activitiesThis was one of the unique features offered by Face book that competed with the prevailing online gaming websites. There used to be several online gaming websites that allowed single users to play multiple online games. But Face book introduced the concept of social gaming that allowed multiple friends across the globe to share a single online gaming screen. This feature immensely increased the popularity of Face book and attracted more registered users. (e)Introduction of Face book Music Service toolThis is another innovative feature of the Face book that attracted huge users on Face book. The launch of the music streaming service th rough its Music Service tool with attractive features attracted a lot of music lovers to the plat form. (2) Strategic Marketing Options for Face book moving forwardLet us undertake a Porters 5 forces analysis to gauge strategies for Face book business to move forward with the prevailing cut throat competition in the social networking business (Trefis, 2014): (a) The intensity of rivalry among the established firms is expected to be at moderate to high level in the near future, as a large number of existing competitors like Google plus is providing full featured social networking platforms on web as well as through new mobile applications. (b) The Bargaining power of the Buyers is extremely high as the users may easily switch to the competitor platforms, without any switching costs. (c) The Risk of entry by the potential competitors is moderate as the rapidly evolving technological advancement may attract new innovative players to enter the social networking business. (d) The Bargaining Power of the suppliers for the Face books business would be low as the Face book would be a prominent customer for these hardware and software suppliers. (e) The Threat of the substitute products may be moderate to high due to the constant evolution of the technological landscape and development of alternative mobile applications to face books business. The careful study and analysis of the business landscape and marketing strategies of the company-Face book, has clearly indicated the following are the List of strategic Marketing options for the Company Face Book to remain competitive and move forward in the virtual social networking business:(a) Including a More user friendly and effective social search toolThe company may also introduce more user friendly and effective social search tools in their core web pages to stay competitive in their business. The users for example should be able to search most visited hang outs and most preferred costumes by their list of friends (Mourdoukoutas, 2014).(b) Creation of additional value for advertisersThe company is expected to face tremendous business competition in the near future and can use effective marketing strategies like promoting its social networking platforms through third party advertisers to avert the business competition. The advertisers tying up with face book for web promotio ns may also have the option to have in store Face book merchandise as cross-promotional activity.(c) Continuously innovate its offerings to the end users and adapting to changing user trends-The social networking business is gradually becoming highly competitive due to the introduction of new technologies in the market. The Face books business would require to accordingly matching its user expectations to keep the users stable and engaged on the Face Book Platform. This business would clearly require an effective pull marketing strategy that keeps the users hooked to face book screen. This would be only possible by continuously updated to new technology and adapting to changing user trends thorough innovative applications. (d) Effective development of Mobile device compliance and overall platform development for face bookThe number of users opting for face book usage on mobile devices is increasing day by day. The overall platform development and achieving technological competence i n terms of mobile device technology are the two key areas that would support the future competitive strategy and indirectly the marketing strategy of the company face book (Mourdoukoutas, 2014). Conclusion Overall, the Face books marketing strategy is revolved around promoting its users posted content and also giving a social spin to the content posted by the commercial entities on Face book page. The Company face book Incorporation is the most visited social networking site on the internet. The companys high dedication to the mobile and web globalization and its right timing in entering the virtual social networking business has made the company successful. The companys marketing and business strategy was also supported by the first mover advantage that the company got in exploring the virtual social networking world enabled due to high technological advancement of the twenty first century. Thus, the companys simple business model enabled its business to multiply quickly without using any of the direct marketing or heavy promotional strategies. Face book has already become a part and parcel of every common web user and is extremely popular connectivity tool between various social grou ps. The user friendly and simple appearance of the user interface screen of this website has further attracted the senior generation web users apart from the generation X and Y users. The Face books business hence forth would be showered with additional responsibilities in order to protect its current users from switching to another social media website/application. References Distaso Marcia and McCorkindale Tina, 2013, A Benchmark Analysis of the Strategic use of Social Media for Fortunes most admired U.S. companies, Public Relations society of America, Journal vol.7, No. 1, ISSN 1942- 4604. Fair Lindsey, 2011, Face Book may be in the lead, but theres a storm in the forecast, Cape Breton University, Retrieved on January 6th 2015, from https://www.academia.edu/4666187/Facebook_may_be_in_the_lead_but_theres_a_storm_in_the_forecast Jurevicius Ovidijus, 2013, SWOT analysis of Face book, Strategic Management Insight, Retrieved on January 6th 2015, from https://www.strategicmanagementinsight.com/swot-analyses/facebook-swot-analysis.html Klein Karen, 2014, The End of Free Facebook Marketing? Bloomberg Business Week, Retrieved on January 6th 2015, from https://www.businessweek.com/articles/2014-04-11/the-end-of-free-facebook-marketing Mourdoukoutas Panos, 2014, Whats Wrong with Facebooks Business Model and Innovation Strategy? Forbes, Retrieved on January 6th 20 15, from https://www.forbes.com/sites/panosmourdoukoutas/2014/02/23/whats-wrong-with-facebooks-business-model-and-innovation-strategy/ Stelzner Michael, 2014, Social Media Marketing Industry Report, Social Media Examiner, Retrieved on January 6th 2015, from https://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf Team Trefis, 2014, Facebooks Mobile Business: Where is it headed? 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