Banduras social learning theory Essay Example for Free

Banduras social learning theory EssayOur adopt is based on the theory of operative conditioning and Banduras social learning theory. Operant conditioning states that learning happens through association, and we believe that car advertises are trying to misrepresent their target population associate buying their car with a desired quality/traits/lifestyles e.g. having a lot of young-bearing(pre titulary) attention. Skinner described the ABC model of operant conditioning, which includes an antecedent, behaviour and a consequence. Bandura for his theory stated that learning can only occur if the four criteria (attention, retention, reproduction and motivation) were met. From looking at YouTube adverts we found that smaller cars had a tendency to scram more(prenominal) feminine themes whereas larger cars tended to energize more masculine themes.AimTo whether at that place is a difference between gender and the size of cars they drive.Alternative openingMales will deliver a higher tendency to drive large cars while females will have a higher tendency to drive smaller carsNull HypothesisThere will be no difference in gender and the size of the car they drive, and any difference will be due to chance.METHODDesignThis is an independent group design and a quasi experiment as each participant can only be in either the male or the female category. We will gather our data by tallying, as our study will only include nominal data. This is useful as tallying is easy to analyse and draw up conclusions from. We are only looking at the gender of the driver and the type/size of their cars, so our data is quantitative. This is a non-participant naturalistic overt observation. sightedness as our results are nominal, this is an independent group design and the hypothesis predicts a difference.We will try our trump to operationalise our variables by tallying the cars for the same period of time and by collecting data in divergent locations through unwrap Maidstone. Our IV will be the gender and how dependent variable (DV) will be the size of the cars. To make it easier to see the driver or the car, we will be collecting our data by a narrow d protest of traffic lighters, and tallying in the correct sections.ParticipantsAll of our participants will be over 17, as this is the legal marginal madcap age. We will be using opportunity sampling as only those driving at the time of the study will take part in the study.ApparatusPen, paper and clipboard Procedure1. A table was draw up to collect results in (a copy can be found in appendix)2. Researchers decided time and place of when they will be getting results3. Researches went to location, stood by the nearest traffic light and collect results4. Next lesson, the results were pooled5. Adjustments were made6. Carried out inertial test using chi-squared testControl fender study was non to include family and sports cars as they are marketed other than and tend to be gender neutral. We increase our ecological reasonableity by carrying out the experiment in different places in Maidstone.EthicsWe followed to the highest degree of the good guidelines by ensuring that no participants were harmed physically or psychology and that the results were anonymous. Participants were not given fully-informed consent and were not debriefed as this would be too time consuming, but if a participant was to ask nearly our study they would have been told the true aim of the study and having their results omitted if they want to.We will accept our null hypothesis and abjure our alternative hypothesis because our observed value (1.34) of chi-squared is lower than the critical value(3.841) and this means our results arent significant. Therefore the probability of our results existence due to chance equal p0.5.EvaluationOur results are not generalisable because our participants are only form Maidstone and milieu areas. People from different areas may have different cars and adverts in differe nt cars might be marketed differently where males may not necessarily drive large cars and females drive small cars. To improve the study, we could look at adverts from other countries and if they are different, we could see whether they have an effect on the drivers.By using opportunity sampling, our results were not representative because there might be different people that only drive specifically during a certain time of day.Our results are not reliable as they have inter rater reliability and overly it is likely that participants may not have been driving their own car they might have been driving a family members car or a company car either way they might have not necessarily been driving their own car. This means our results would be unreliable because we are trying to commence out if advertising influences a persons choice in cars we would have to ask the participants if they are driving their own cars and discard the results of those who arent.However, this is would be too time consuming and the only way of doing this efficiently is to do it in a car park but this would mean our sample size would be small.We can likewise tell that our results arent replicable as other members of our class had different results and did accept their alternative hypothesis (we all carried out the same tasks with the same aim but under different conditions) and they are not similar to the place study (Bandura) as his study would suggest that advertising would have an effect on peoples choice on the size of the car.Also, there are other factors that may influence the choice on car, for example the follow of the car. Our results were made insignificant because there were more males driving small cars than large cars but overall there were more small cars than large cars observed in the experiment and this could be due to smaller cars beingness cheaper rather than the way they are being observed.We could carry out the experiment at different types to have more contr ol over extraneous variables in order to try and improve our study.Seeing as our results show that there is no difference between gender and the size of the car, it seems that our study would have applications to accredited life as it shows that advertisers are wasting their money marketing their cars specifically to male/females.The study was valid in that it was a naturalistic observation of real driving behaviour that was not affected by the observer. The drivers of the cars were either male or female. Also, our study has face validity as there are different opinions on types and the sizes of cars, even though there was a general outline, most of us did get humbled about some cars and to those that we could not categorise were not included in the study.Our study would be ethical regardless of the fact that informed consent was not given as if participants were to ask us about the study they would be informed about the true aim.